About Chris
Chris spent a 25+ year career in Marketing with some of the world’s most prestigious spirits brands, such as The Macallan, Courvoisier and Laphroaig.
Through his extensive experience Chris developed skills that have enabled a seamless transition to photography. He is able to bring a professional, personable and grounded approach to briefs and understands the importance of creating a strong visual world that delivers relevant story-telling and messaging to drive connection with audiences.
Chris has placed a strong focus on supporting his photography development. In order to hone his skill-sets and learning journey Chris has been mentored and coached by Canon Expert Tutor, Geo Sneddon, worked on projects and briefs with Commercial Photography business and studio, True Northern Studio (Zac Gazdik) and specifically on sports photography has shadowed and learnt from Multi-Award winning Pro Sports Photographer Ian Macnicol (Getty Images).
Chris understands the importance of continuing to invest behind his growth in photography.
Ethos and Journey
With a background in Marketing, I create images with purpose designed not only to look aesthetically compelling, but to communicate clearly and connect with the intended audience.
I focus on understanding the message or sentiment, translating into thoughtful composition, authentic moments and visual narratives.
Whether captivating people, products or environments my work blends creativity with intention to produce images that resonate, stir human emotions and tell a meaningful story.
Every project begins with listening. Chris takes time to understand your brand, audience and intent, uncovering the message that needs to live at the heart of the image. Insight shapes creativity, not the other way around.
Ideas are translated into composition, light and atmosphere. Drawing on years in marketing, Chris builds a visual language that feels authentic to the subject while staying true to the commercial objective.
Whether working with people, products or environments, the focus is on honesty and connection. Direction is gentle and collaborative, allowing natural moments to surface within a carefully considered frame.
Images are refined to work hard across every channel. The final photography is crafted to engage audiences, strengthen identity and support the wider story your brand wants to tell.
